“[The consumer is] the supreme mover of economic order… for whom all goods are made and towards whom all economic activity is directed.”

Source: 1940s, Economic Analysis, 1941, p. 613 (rev. ed. 1948) as cited in: Andrew McMeekin (2002) Innovation by Demand. p. 131

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Kenneth E. Boulding 163
British-American economist 1910–1993

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