“Business today consists in persuading crowds.”
Book II, Chapter V.
Crowds (1913)
Help us to complete the source, original and additional information
Gerald Stanley Lee 12
Americna minister 1862–1944Related quotes

“Too busy with the crowded hour to fear to live or die.”
Quatrains, Nature
Bartlett's Familiar Quotations, 10th ed. (1919)

“Government can take your money at gunpoint; businesses have to persuade you.”
What We Believe, Part 1: Small Government and Free Enterprise https://www.youtube.com/watch?v=OLD6VChcWCE (7 October 2010)
2010s
Source: Strategic Management: A Stakeholder Approach, 2007, p. 5

“In life, business and relationships the key to fulfilment is consistency.”
Keynote speech at Birziminijum, Business Academy https://fosmedia.me/index.php/infos/ekonomija/u-podgorici-otvorena-biznis-akademija-birziminijum-fos-video on the ‘Potential of Youth in Entrepreneurship‘, 13 November 2017.
“Today’s laziness consists in lifeless motion.”
Die wahre heutige Faulheit besteht in einer toten Bewegung.
Die Notizen (1981), I, 3

The Art of Persuasion
Context: This art, which I call the art of persuading, and which, properly speaking, is simply the process of perfect methodical proofs, consists of three essential parts: of defining the terms of which we should avail ourselves by clear definitions, of proposing principles of evident axioms to prove the thing in question; and of always mentally substituting in the demonstrations the definition in the place of the thing defined.
Source: Shadow of the Almighty: The Life and Testament of Jim Elliot