“Man has been called the reasoning animal but he could with greater truthfulness be called the creature of suggestion. He is reasonable, but he is to a greater extent suggestible.”
Source: The Theory of Advertising, 1903, p. 59
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Walter Dill Scott 12
President of Northwestern university and psychologist 1869–1955Related quotes
The Tragic Sense of Life (1913), I : The Man of Flesh and Bone
Context: Man is said to be a reasoning animal. I do not know why he has not been defined as an affective or feeling animal. Perhaps that which differentiates him from other animals is feeling rather than reason. More often I have seen a cat reason than laugh or weep. Perhaps it weeps or laughs inwardly — but then perhaps, also inwardly, the crab resolves equations of the second degree.
Source: The Point of View of the Universe: Sidgwick and Contemporary Ethics (2017), p. 343
Blue Like Jazz (2003, Nelson Books)
Life Without Principle (1863)
Context: I wish to suggest that a man may be very industrious, and yet not spend his time well. There is no more fatal blunderer than he who consumes the greater part of his life getting his living. All great enterprises are self-supporting. The poet, for instance, must sustain his body by his poetry, as a steam planing-mill feeds its boilers with the shavings it makes. You must get your living by loving.
“He shall fall down into a pit called Because, and there he shall perish with the dogs of reason.”
Source: The Book of the Law
“He has been called an atheist, but atheist he was not.”
The Philosophy of Paine (1925)
Context: He has been called an atheist, but atheist he was not. Paine believed in a supreme intelligence, as representing the idea which other men often express by the name of deity.
His Bible was the open face of nature, the broad skies, the green hills. He disbelieved the ancient myths and miracles taught by established creeds. But the attacks on those creeds — or on persons devoted to them — have served to darken his memory, casting a shadow across the closing years of his life.
When Theodore Roosevelt termed Tom Paine a "dirty little atheist" he surely spoke from lack of understanding. It was a stricture, an inaccurate charge of the sort that has dimmed the greatness of this eminent American. But the true measure of his stature will yet be appreciated. The torch which he handed on will not be extinguished.
Yvor Winters Uncollected Essays and Reviews (Chicago: Swallow Press, 1973) p. 139.
Criticism
“I think there are good reasons for suggesting that the modern age has ended.”
The Need for Transcendence in the Postmodern World (1994)
Context: I think there are good reasons for suggesting that the modern age has ended. Today, many things indicate that we are going thorough a transitional period, when it seems that something is on the way out and something else is painfully being born. It is as if something were crumbling, decaying, and exhausting itself, while something else, still indistinct, were arising from the rubble.