“A reverse innovation is any innovation that is adopted first in the developing world.”

— Vijay Govindarajan

Vijay Govindarajan, ‎Chris Trimble (2013), Reverse Innovation: Create Far From Home, Win Everywhere, p. 4

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Vijay Govindarajan 7

American academic 1949

Constantinos C. Markides (1960) Cypriot business theorist

Source: Game-Changing Strategies, 2013, p. 67

“The natural effect of unfettered market competition is socialism. For a short time the innovator receives a large profit, as a reward for being first to the market. Then, as competitors adopt the innovation, competition drives these profits down to zero and the price gravitates toward the new, lower cost of production made possible by this innovation (that price including, of course, the cost of the producer’s maintenance and the amortization of her capital outlays). So in a free market, the cost savings in labor required to produce any given commodity would quickly be socialized in the form of reduced labor cost to purchase it.”

Kevin Carson (1963) American academic

"Who Owns the Benefit? The Free Market as Full Communism" https://theanarchistlibrary.org/library/kevin-carson-who-owns-the-benefit-the-free-market-as-full-communism (2012)

“The very technologies that some seem to be afraid of are driving innovation, and driving creativity as we sit here today. In fact, we have an unprecedented wave of creativity and product development and content development… I think the history of government mandates… is that it always, always restricts innovation. Why would we think this one special time… it will actually encourage innovation?”

John E. Sununu (1964) American politician

http://commerce.senate.gov/public/_files/broadcastaudioflag012406.pdf

“I like to be innovative in everything, including innovation.”

Stephen F Bush

Bush, Stephen F., Keynote Speech, First IEEE International Conference on Communications 2012 Workshop on Telecommunications: From Research to Standards July 18, 2012.

“We will have to devise innovative plans to ensure that minorities, particularly the Muslim minority, are empowered to share equitably the fruits of development. These must have the first claim on resources.”

Manmohan Singh (1932) 13th Prime Minister of India

As quoted in "Muslims must have first claim on resources: PM" http://timesofindia.indiatimes.com/india/Muslims-must-have-first-claim-on-resources-PM/articleshow/754937.cms, The Times of India (9 December 2006)
2006-2010

“I think innovation as a discipline needs to go back and get rethought and revived. There are so many models to talk about innovation, there are so many typologies of innovation, and you have to find a good innovation metric that truly captures the innovation performance of a company.”

Indra Nooyi (1955) Indian-born, naturalized American, business executive

Top 15 quotes from PepsiCo CEO Indra Nooyi

“There is nothing that makes the mind more elastic and expandable than discovering how the world works. Developing and rewarding curiosity will be where innovation finds its future.”

Edgar Bronfman, Sr. (1929–2013) Canadian-American businessman

From an editorial on Inside Higher Ed. http://www.insidehighered.com/views/2013/10/17/liberal-arts-are-best-preparation-even-business-career-essay.

“Also, we need to give importance to value systems to promote innovation. We need to develop an ecosystem of innovation and technology will arrive soon. Of the 140 nations rated for innovation, India stood at a lowly 66. We need new ways of doing things and new ways of thinking. We cannot be doing the same things. Jugaad (a temporary solution) is one of them. The atmosphere itself should encourage innovation.”

C. N. R. Rao (1934) Indian chemist

Quoted in "We need to have an instinct for self-preservation: C N R Rao".

“Invention is the root of innovation. Innovation is the major force for change in the future.”

Philippe Kahn (1952) Entrepreneur, camera phone creator

Comments made in the Q and A part of a speech at the Silicon Valley computer museum in 2005 regarding the energy spent in Silicon Valley at managing perception as opposed to creating new technology. In response to a question about the power of venture capital and consumer marketing and how it is determining the future of technology.

“Innovation is the key to the future, but basic research is the key to future innovation.”

Jerome Isaac Friedman (1930) American physicist

"Will Innovation Flourish in the Future?," 2002

“A reverse innovation is any innovation that is adopted first in the developing world.”

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