“Data is raw. It simply exists and has no significance beyond its existence (in and of itself). It can exist in any form, usable or not. It does not have meaning of itself. In computer parlance, a spreadsheet generally starts out by holding data.”

Towards a Systems Theory of Organization, 1985, From Data to Wisdom, 1989

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Russell L. Ackoff 70
Scientist 1919–2009

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