“Pleasure, a most mighty lure to evil.”

— Plato , book Timaeus

Section 69d (W. R. M. Lamb's translation); also rendered: pleasure, "the bait of sin" (W.A. Falconer's translation).
Timaeus

Original

ἡδονήν, μέγιστον κακοῡ δέλεαρ

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Plato 80

Classical Greek philosopher -427–-347 BC

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