“When the imagination and willpower are in conflict, are antagonistic, it is always the imagination which wins, without any exception.”
Quoted in: Paul G. Thomas (1979) Psychofeedback: practical psychocybernetics. p. 84.
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Emile Coué 9
French psychologist and pharmacist 1857–1926Related quotes
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Context: If I go into a season and I say, ‘For fuck’s sake, if we don’t win anything, they will all leave,’ I have already lost. The problem of the media is always to imagine the worst. The problem of the manager is always to imagine the best.

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