“Just so you know, when they say "once upon a time"…. they're lying. It's not once upon a time. Its not even twice upon a time. It's hundreds of times, over and over, every time someone opens up the pages of this dusty old book.”

“Once upon a time the plural of 'wizard' was 'war'.”

“Everything, everything seemed once-upon-a-time.”

“Once upon a time there was a fairy godmother, but the rest of the time there was none. This story is about one of those other times.”

“Once upon a time wasn't as long ago as it used to be.”

“Now, when you pass my way
I guess I'll smile and say
To think that boy was mine
Once upon a time”

“Thou Shalt Not is soon forgotten, but Once Upon a Time is forever.”

“That was the only decision there was once upon a time: what to do with the night.”

“Every time a book changes hands, every time someone runs his eyes down its pages, its spirit grows and strengthens.”

“That is the curse of lying, Sister. Once you place that crown of the liar upon your head, you can take it off again, but it leaves a stain for all time.”