“Our Ford himself did a great deal to shift the emphasise from truth and beauty to comfort and hapiness. Mass production demanded the shift. Universal happiness keeps the wheels steadily turning; truth and beauty can't.”

— Aldous Huxley , book Brave New World

The quote "Our Ford himself did a great deal to shift the emphasise from truth and beauty to comfort…" is famous quote by Aldous Huxley (1894–1963), English writer.

Mustapha Mond, in Ch. 16
Source: Brave New World (1932)
Context: I'm interested in truth, I like science. But truth's a menace, science is a public danger. As dangerous as it's been beneficent. … It's curious … to read what people in the time of Our Ford used to write about scientific progress. They seemed to imagine that it could go on indefinitely, regardless of everything else. Knowledge was the highest good, truth the supreme value; all the rest was secondary and subordinate. True, ideas were beginning to change even then. Our Ford himself did a great deal to shift the emphasise from truth and beauty to comfort and hapiness. Mass production demanded the shift. Universal happiness keeps the wheels steadily turning; truth and beauty can't. And, of course, whenever the masses seized political power, then it was happiness rather than truth and beauty that mattered. Still, in spite of everything, unrestricted scientific resarch was still permitted. People still went on talking about truth and beauty as though they were sovereign goods. Right up to the time of the Nine Years' War. That made them change their tune all right. What's the point of truth or beauty or knowledge when the anthrax bombs are popping all around you? That was when science first began to be controlled — after the Nine Years' War. People were ready to have even their appetites controlled then. Anything for a quiet life. We've gone on controlling ever since. It hasn't been very good for truth, of course. But it's been very good for happiness. One can't have something for nothing. Happiness has got to be paid for.

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Aldous Huxley 290

English writer 1894–1963

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“I'm interested in truth, I like science. But truth's a menace, science is a public danger. As dangerous as it's been beneficent. … It's curious … to read what people in the time of Our Ford used to write about scientific progress. They seemed to imagine that it could go on indefinitely, regardless of everything else. Knowledge was the highest good, truth the supreme value; all the rest was secondary and subordinate. True, ideas were beginning to change even then. Our Ford himself did a great deal to shift the emphasise from truth and beauty to comfort and happiness. Mass production demanded the shift. Universal happiness keeps the wheels steadily turning; truth and beauty can't. And, of course, whenever the masses seized political power, then it was happiness rather than truth and beauty that mattered. Still, in spite of everything, unrestricted scientific resarch was still permitted. People still went on talking about truth and beauty as though they were sovereign goods. Right up to the time of the Nine Years' War. That made them change their tune all right. What's the point of truth or beauty or knowledge when the anthrax bombs are popping all around you? That was when science first began to be controlled — after the Nine Years' War. People were ready to have even their appetites controlled then. Anything for a quiet life. We've gone on controlling ever since. It hasn't been very good for truth, of course. But it's been very good for happiness. One can't have something for nothing. Happiness has got to be paid for.”

Aldous Huxley book Brave New World

Source: Brave New World (1932), Mustapha Mond, in Ch. 16

“Gradually but steadily, great segments of economic activity have been shifted from the market place to administration.”

Gardiner C. Means (1896–1988) American economist

Source: "The Distribution of Control and Responsibility in a Modern Economy", 1935, p. 67; as cited in: Dimock (1937; 29)

“Beauty is a reflection of divine beatitude; and since God is Truth, the reflection of His beatitude will be that blend of happiness and truth found in all beauty.”

Frithjof Schuon (1907–1998) Swiss philosopher

[2007, Spiritual Perspectives and Human Facts, World Wisdom, 24, 978-1-933316-42-0]
God, Beauty

“Truth will do well enough if left to shift for herself.”

Thomas Jefferson (1743–1826) 3rd President of the United States of America

Notes on Religion (October 1776), published in The Writings of Thomas Jefferson : 1816–1826 (1899) edited by Paul Leicester Ford, v. 2, p. 102
1770s
Context: Truth will do well enough if left to shift for herself. She seldom has received much aid from the power of great men to whom she is rarely known & seldom welcome. She has no need of force to procure entrance into the minds of men. Error indeed has often prevailed by the assistance of power or force. Truth is the proper & sufficient antagonist to error.

“The net shifts from mass media to mess media.”

Kevin Kelly (1952) American author and editor

Out of Control: The New Biology of Machines, Social Systems and the Economic World (1995), New Rules for the New Economy: 10 Radical Strategies for a Connected World (1999)