“Stories don't care who takes part in them. All that matters if that the story gets told, that the story repeats. Or, if you prefer to think of it like this: stories are a parasitical life form, warping lives in the service only of the story itself.”

“The story of the Kelly system is a story of secrets - or if you prefer, a story of entropy.”

“If you don't turn your life into a story, you just become a part of someone else's story.”

“Don't let the old story repeat itself now. Arm yourself with all that's happened.”

“A good story is a good story no matter who wrote it.”

“A story must be told or there'll be no story, yet it is the untold stories that are most moving.”

“It's only a story, isn't it?"…
"Who's to say what's only a story and what's truth disguised as a story?”

“You could not tell a story like this. A story like this you could only feel.”

“Facts don’t matter to people as much as people think they do. People don’t believe because of facts and evidence—they believe things because it’s a part of a story that they tell themselves. And so, I guess part of what I’m doing is understanding those stories, and understanding psychologically why are these stories being told.”

“When you get good at storytelling, people want to be a part of that story—and they want to help others become part of that story too.”