“I have something that I call my Golden Rule. It goes something like this: "Do unto others twenty-five percent better than you expect them to do unto you."”

— Linus Pauling

… The twenty-five percent is for error.
Pauling's reply to an audience question about his ethical system, following his lecture circa 1961 at Monterey Peninsula College, in Monterey, California.
1990s

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Linus Pauling 19

American scientist 1901–1994

Anton LaVey book The Satanic Bible

The Satanic Bible (1969)

“"So in everything, do to others what you would have them to do to you, for this sums up the war and the prophets." That is the golden rule. Do unto others, what you would have them do to you. That is the golden rule, and it is not very complicated.”

Bernie Sanders (1941) American politician, senator for Vermont

2010s, Liberty University Speech (14 September 2015)

“[About compassion] You can have the ‘golden rule’—do unto others as you would have others do unto you. But then you take it one step farther—where you just do good unto others, period. Just for the sake of it.”

Jennifer Beals (1963) American actress and a former teen model

Interview on WCIU (4 May 2011) http://www.youtube.com/watch?v=Ns735UPlxKM/.

“Do not do unto others as you would expect they should do unto you. Their tastes may not be the same.”

George Bernard Shaw (1856–1950) Irish playwright

#1
1900s, Maxims for Revolutionists (1903)

“Do unto others as you would have them do unto you,'Aubrey. I will avenge this scar and every scar you have put into my heart.
-Risika(In The Forest Of The Night)”

Amelia Atwater-Rhodes (1984) Novelist

“The Golden Rule of conduct was phrased in terms of mutuality: "do unto others as you would have them do unto you." The true criterion of every thought and deed must, therefore, be found in its effects upon human personality, human relations, and communion between man and God.”

Kirby Page (1890–1957) American clergyman

Individualism and Socialism (1933)
Context: Was Tolstoy justified in interpreting the Sermon on the Mount in anarchistic terms? The answer cannot be found in isolated texts or combinations thereof, but rather in consideration of the basic elements which together constitute the religion of Jesus.... The Golden Rule of conduct was phrased in terms of mutuality: "do unto others as you would have them do unto you." The true criterion of every thought and deed must, therefore, be found in its effects upon human personality, human relations, and communion between man and God.