“I always want to know whether the customers are satisfied; customer satisfaction is, after all, my ultimate goal!”
Help us to complete the source, original and additional information
Niki Lauda 24
Austrian former Formula 1 racing driver 1949–2019Related quotes
Source: Marketing Myopia, 1960, p. 20-21

As cited in: Jay Conrad Levinson (1999), Mastering Guerrilla Marketing. p. 218
Marketing Management: Analysis, Planning, Implementation and Control, 1967

Source: Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead

“All of management’s efforts for Kaizen boil down to two words: customer satisfaction.”

“Disputational knowing wants customers.
It has no soul.”
"The Sheikh who played with the Children" in Ch. 4 : Spring Giddiness, p. 46
Disputed, The Essential Rumi (1995)

“I have no fans. You know what I got? Customers. And customers are your friends.”
Writers on Writing interview (1986)

“I want to build this business as long as the customers will keep eating my sandwiches.”
Interview with The News-Gazette http://www.news-gazette.com/news/local/2017-10-07/jimmy-johns-founder-ready-head-great-white-north.html

“Your product is a starting point. A loyal customer is the goal.”
Lift Me UP! Service With A Smile (2005)

Kōnosuke Matsushita in: Nihon Seisansei Honbu (1984), Strategies for productivity: international perspectives, p. 124