“Try never to speak of your enemies by name. Any publicity is still publicity — and there are those for whom your disapproval constitutes a recommendation.”
"Some New Tactical Reflections".
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L. Neil Smith 99
American writer 1946Related quotes

“Public speaking is only bad if your clothes don’t fit correctly.”

“Forgive your enemies, but never forget their names.”
As quoted in Mayor (1984) by Ed Koch
Attributed

“The railroad is a great public institution, and I was never an enemy of public institutions. p. 63”
Plunkitt of Tammany Hall, Chapter 15. Concerning Gas in Politics

1960s

Preface
The Characteristics of the Present Age (1806)

Federalist No. 49 (2 February 1788)
1780s, Federalist Papers (1787–1788)

Source: Défense des Lettres [In Defense of Letters] (1937), p. 42