“While brands slowly transform the experience of campus life for undergraduates, another kind of takeover is under way at the institutional research level. All over the world, university campuses are offering their research facilities, and priceless academic credibility, for the brands to use as they please.”

Source: No Logo: Taking Aim at the Brand Bullies 1999, Chapter Four: "The Branding of Learning"

Adopted from Wikiquote. Last update June 3, 2021. History

Help us to complete the source, original and additional information

Do you have more details about the quote "While brands slowly transform the experience of campus life for undergraduates, another kind of takeover is under way a…" by Naomi Klein?

Naomi Klein44

Canadian author and activist 1970

Related quotes

“For a generation of customers used to doing their buying research via search engine, a company’s brand is not what the company says it is, but what Google says it is.”

Chris Anderson book The Long Tail

Source: The Long Tail: Why the Future of Business Is Selling Less of More (2006), Ch. 7, p. 99

“While the articulate contents of science are successfully taught all over the world in hundreds of universities, the unspecifiable art of scientific research has not yet penetrated to many of these.”

Michael Polanyi (1891–1976) Hungarian-British polymath

Source: Personal Knowledge (1958), p. 53

“The publicly and privately supported colleges, universities, and research institutes are the centers of basic research. They are the wellsprings of knowledge and understanding.”

Vannevar Bush (1890–1974) American electrical engineer and science administrator

Science - The Endless Frontier (1945)
Context: The publicly and privately supported colleges, universities, and research institutes are the centers of basic research. They are the wellsprings of knowledge and understanding. As long as they are vigorous and healthy and their scientists are free to pursue the truth wherever it may lead, there will be a flow of new scientific knowledge to those who can apply it to practical problems in Government, in industry, or elsewhere.

“A report of the Carnegie Foundation recommended the abolition of the undergraduate bachelor of science degree in education leading to the state certification of teachers. Schools of education should become research institutions at the graduate level of the university and not places for the training of schoolteachers. Those planning to enter the profession of teaching should have four years of general, liberal education at the college level, and then three years of practice teaching under supervision… the best teacher is one who learns in the process of teaching.”

Mortimer J. Adler (1902–2001) American philosopher and educator

Source: Reforming Education: The Opening of the American Mind (1990), p. 314

“In the spring of 1951 Churchman and I accepted appointments to (then) Case Institute of Technology in Cleveland because Case was committed to establishing an activity in Operations Research and Churchman and I had come to believe we could probably work better under this name than under the cloak of academic philosophy. By the end of 1952 we had formal approval, but not without faculty opposition, for the first doctoral program in Operations Research. From then on the Group and the program grew rapidly and flourished. Case became a mecca to which pilgrimages of operations researchers from around the world came. In 1958, Churchman, for personal reasons, migrated to the University of California at Berkeley where he established a similar activity. Academic Operations Research activities began to proliferate and flourish, many of them modeled on those at Case.”

Russell L. Ackoff (1919–2009) Scientist

Preface, cited in Gharajedaghi, Jamshid. Systems thinking: Managing chaos and complexity: A platform for designing business architecture http://booksite.elsevier.com/samplechapters/9780123859150/Front_Matter.pdf. Elsevier, 2011. p. xiii <br class="br">Towards a Systems Theory of Organization, 1985

“F. Shaw: As prolific as you are, how long did it take you to research and write this book?
A. Axelrod: Well over a year. I do my research for one book while I write another—that way I get to read as well as write.”

Alan Axelrod (1952) American historian

Alan Axelrod in an interview with Frank R. Shaw, Aug 23, 2007 http://www.electricscotland.com/familytree/frank/axelrod.htm.

“Marketing Management: A Contemporary Perspective provides a fresh new perspective on marketing from some of the leading researchers in Europe. The book offers students and practitioners the comprehensive coverage they need to make the right decisions to create and implement highly successful marketing strategies. This exciting new book combines scholarly international research with relevant and contemporary examples from markets and brands across the world.
The authors combine their experience as researchers and industry consultants to provide the conceptual and theoretical underpinning of marketing and empirical research, helping students to understand how marketing concepts can be applied and implemented. The book covers a full range of industries including business-to-customer, business-to-business, services marketing, retailing and international marketing from companies around the globe.”

Christian Homburg (1962) German academic

Abstract 2009 edition.
Marketing management: A contemporary perspective, 2003

“In many ways, schools and universities remain our culture's most tangible embodiment of public space and collective responsibility. University campuses in particular —with their residences, libraries, green spaces and common standards for open and respectful discourse - play a crucial, if now largely symbolic, role: they are the one place left where young people can see a genuine public life being lived. And however imperfectly we may have protected these institutions in the past, at this point in our history the argument against transforming education into a brand-extension exercise is much the same as the one for national parks and nature reserves: these quasi-sacred spaces remind us that unbranded space is still possible.”

Naomi Klein (1970) Canadian author and activist

Source: No Logo: Taking Aim at the Brand Bullies 1999, Chapter Four: "The Branding of Learning"

“Global military spending levels constitute an unconscionable use of resources and remain at an all-time high, reaching a total of USD 1.75 trillion in 2012, according to the Stockholm International Peace Research Institute.”

Alfred de Zayas (1947) American United Nations official

United Nations expert urges states to cut military spending and invest more in human development http://www.unog.ch/80256EDD006B9C2E/(httpNewsByYear_en)/D5D061E9891363C1C1257CB7003055E0?OpenDocument. <br class="br">2014

“A key location for the development of general systems theory was the University of Michigan’s Mental Health Research Institute (MHRI) where General Systems, the yearbook of the Society for General Systems Research (SGSR) was based for many years. A mental health research institute may seem a peculiar place to find systems theory.”

Stuart A. Umpleby (1944) American scientist

Source: "The origins and purposes of several traditions in systems theory and cybernetics," 1999, p. 80: About General Systems Theory

Help us to complete the source, original and additional information

Naomi Klein44

Related quotes

Related topics