“When an individual appears before others, he wittingly and unwittingly projects a definition of the situation, of which a conception of himself is an important part. When an event occurs which is expressively incompatible with this fostered impression, significant consequences are simultaneously felt in three levels of social reality, each of which involves a different point of reference and a different order of fact.
First, the social interaction, treated here as a dialogue between two teams, may come to an embarrassed and confused halt; the situation may cease to be defined, previous positions may become no longer tenable, and participants may find themselves without a charted course of action…
Secondly, in addition to these disorganizing consequences for action at the moment, performance disruptions may have consequences of a more far-reaching kind. Audiences tend to accept the self projected by the individual performer during any current performance as a responsible representative of his colleague-grouping, of his team, and of his social establishment…
Finally, we often find that the individual may deeply involve his ego in his identification with a particular role, establishment, and group and in his self-conception as someone who does not disrupt social interaction or let down the social units which depend upon that interaction.”

Source: 1950s-1960s, The Presentation of Self in Everyday Life, 1959, p. 155-6