“Originally, I wanted a machine that would cost $100. My idea was to spend nothing on the console technology so all the money could be spent on improving the interface and software. If we hadn't used NAND flash memory [to store data such as games and photos] and other pricey parts, we might have succeeded.”

— Shigeru Miyamoto

On Wii
Source: November 16, 2006 Business Week interview http://www.businessweek.com/technology/content/nov2006/tc20061116_750580.htm

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Shigeru Miyamoto 17

Japanese video game designer and producer 1952

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