“Be out of the mainstream. I'm out of the mainstream. I enjoy it, who wants to be in the mainstream?”

“[Science fiction is] out in the mainstream now. You can tell by the way mainstream literary authors pillage SF while denying they're writing it!”

“Netflix has already gone mainstream. Not mainstream but they’ve gone snob. They have an angry housewife who’s making all the selections.”

“We never became a mainstream band. It's kind of like we've bridged two worlds, or fallen between two stools, between alternative and mainstream. To a lot of mainstream programmers, The Cure is still a bit too weird. To an alternative programmer, sometimes we're a bit too mainstream. Sometimes we've benefited from that and sometimes we've kind of suffered. I actually enjoy that kind of position because I think it reflects what the band does”

“The Cure, is the kind of band that wanders in and out of the mainstream's gaze. (The Boston Globe newspaper 1997)”

“If I was in the mainstream, I'd began to ask myself what I'm doing wrong.”

“I grew up watching this mainstream media and seeing a lot of the BS perpetuated by the mainstream media … and I wanted to combat that. So I started off at an early age, and we're just getting started.”

“From gadgets to social networks to video games, the decision not to embrace the newest technology is a choice to be out of the mainstream.”

“Yes, I have been harvested by mainstream media for whatever time remains for television to still be called 'mainstream' before the internet destroys it once and for all.”

“I get a kick out of being an outsider constantly. It allows me to be creative. I don't like anything in the mainstream and they don't like me.”