“There is no evidence that risk takers in the economic domain have an unusual appetite for gambles on high stakes; they are merely less aware of risks than more timid people are.”

—  Daniel Kahneman , book Thinking, Fast and Slow

Source: Thinking, Fast and Slow (2011), Chapter 24, "The engine of capitalism", page 263 (ISBN 9780141033570).

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Daniel Kahneman 51
Israeli-American psychologist 1934

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