Neil Bogart, quoted in Loose Talk: The Book of Quotes from the Pages of Rolling Stone Magazine, 1990.
“Hype is the awkward and desperate attempt to convince journalists that what you've made is worth the misery of having to review it.”
"Hype"
I'm a Born Liar (2003)
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Federico Fellini 36
Italian filmmaker 1920–1993Related quotes
“Faith — what is this emotion but a desperate attempt to escape from mind-burning fear?”
Source: The Broken God (1992), p. 424

“Any journalist worth his salt, should have to study literature to some extent.”
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D.V. Gundappa,Sahitya Akademi
As quoted in "V.S. Pritchett Himself" http://www.nytimes.com/books/00/06/18/specials/theroux-pritchett.html?_r=1&oref=slogin by Paul Theroux in The New York Times (22 May 1977)

“Ego & Hype have no place in business.”
Elle Magazine Canada (2008)

Interview from Programmers at Work (1986)
The Best of Cameron (Sevenoaks: New English Library, 1981) p. 49. ISBN 0450048810.