“A point which I want very much to establish is that the choice of these 'Readymade' was never dictated by aesthetic delectation. This choice was based on a reaction of visual indifference with at the same time a total absence of good or bad taste…. in fact a complete anesthesia. One important characteristic was the short sentence which I occasionally inscribed on the 'readymade'. That sentence instead of describing the object like a title was meant to carry the mind of the spectator towards other regions more verbal.”

1951 - 1968, Apropos of Ready Mades', 1961

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Marcel Duchamp 66
French painter and sculptor 1887–1968

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“.. the thing was to choose one [a ready-made object] that you were not attracted by.... and that was difficult because anything becomes beautiful if you look at it long enough... [My intention was to] completely eliminate the existence of taste, bad or good or indifferent.”

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