“The purpose of business is to create and keep a customer.”

— Peter F. Drucker

Variant: There is only one valid definition of a business purpose: to create a customer.
Source: 1930s- 1950s, The Practice of Management (1954), p. 37

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Peter F. Drucker180

American business consultant 1909–2005

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“There is only one valid definition of a business purpose: to create a customer.”

Peter F. Drucker (1909–2005) American business consultant

Source: 1930s- 1950s, The Practice of Management (1954), p. 37

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“Foremost is the principle that the purpose of consumer research is to understand the customer's needs and wishes, and thus design product and service that will provide better living for him in the future. A second principle is that no one can guess the future loss of business from a dissatisfied customer…”

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“A leader must keep his or her eye on the core customers and core business. I have seen many executives focus so much on new growth that they let the core business slip away.”

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“The purpose of business is to create and keep a customer.”

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