“No flamboyant phrase, just straightforward science.”
                                        
                                        describing Ted Maiman's paper announcing the first operational laser. In an  interview http://www.aip.org/history/ohilist/4612.html by Joan Bromberg on March 8, 1985, at University of Arizona. Niels Bohr Library & Archives, American Institute of Physics, College Park, MD USA. 
Context: It is a fantastic letter. Very understated. He calls it an optical maser, it’s as if a maser was made to run in the optical. No flamboyant phrase, just straightforward science.