“All warfare is based on deception. Hence, when we are able to attack, we must seem unable; when using our forces, we must appear inactive; when we are near, we must make the enemy believe we are far away; when far away, we must make him believe we are near.”
—
Sun Tzu
Variant translations
A military operation involves deception. Even though you are competent, appear to be incompetent. Though effective, appear to be ineffective.
Source: The Art of War, Chapter I · Detail Assessment and Planning
Original
兵者，詭道也。故能而示之不能，用而示之不用，近而示之遠，遠而示之近，
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Sun Tzu 68
ancient Chinese military general, strategist and philosophe… -543–-495 BCRelated quotes
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