“The user of the electric light -- or a hammer, or a language, or a book -- is the content. As such, there is a total metamorphosis of the user by the interface. It is the metamorphosis that I consider the message.”

—  Marshall McLuhan

Letter to Edward T. Hall, 1971, Letters of Marshall McLuhan, p. 397
1970s

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Canadian educator, philosopher, and scholar-- a professor … 1911–1980

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