“From microchips to corn chips, software to soft drinks, and packaged goods to package delivery services, executives have watched the intensity and type of competition in their industries shift during the last few years. Industries have changed from slow moving, stable oligopolies to environments, characterized by intense and rapid competitive moves, in which competitors strike quickly with unexpected, unconventional means of competing. They now confront “hypercompetitors” who continuously generate new competitive advantages that destroy, make obsolete, or neutralize the industry leader’s advantages, leaving the industry in disequilibrium and disarray.”

— Richard D’Aveni

Richard A. D’Aveni (1997). " Waking up to the New Era of Hypercompetition https://www.researchgate.net/publication/233454654_Waking_Up_to_the_New_Era_of_Hypercompetition". The Washington Quarterly, Sept. 3, 1997. p. 183–195. Lead paragraph.

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American economist 1953

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