“Let us assume that our problem is the intensification in the public mind of the prestige of a hotel. The problem for the public relations counsel is to create in the public mind the close relationship between the hotel and a number of ideas that represent the things the hotel desires to stand for in the public mind.”

— Edward Bernays

Source: Crystallizing Public Opinion (1923), p. 168

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Edward Bernays 28

American public relations consultant, marketing pioneer 1891–1995

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