“Creativity comes from looking for the unexpected and stepping outside your own experience. Computers simply cannot do that.”

— Masaru Ibuka

Masaru Ibuka in: The Corporate Board, (1992), Vol. 13, p. 30

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Masaru Ibuka 8

Japanese businessman 1908–1997

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“We will learn that computers, amazing as they are, still cannot come close to being as effective as human beings. A computer isn't creative on its own because it is programmed to behave in a predictable way. Creativity comes from looking for the unexpected and stepping outside your own experience. Computers simply cannot do that.”

Masaru Ibuka (1908–1997) Japanese businessman

Masaru Ibuka in: The Corporate Board, (1992), Vol. 13, p. 30

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