“The historic fate of one growth industry after another has been its suicidal product provincialism.”

— Theodore Levitt

Source: Marketing Myopia, 1960, p. 15

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Theodore Levitt 8

American economist and professor at Harvard Business School 1925–2006

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Context: I do not measure the historical process by the yardstick of one's personal fate. On the contrary, I appraise my fate objectively and live it subjectively, only as it is inextricably bound up with the course of social development.
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