“Here we were at Davos, moderating a discussion on value innovation, and yet only one European, Hasso Plattner [the founder and CEO of SAP AG], was on the panel. This raised the question, ‘Why aren’t there more European CEOs and companies worth listening to on this subject?’ What is the problem in Europe? The answer that kept coming back is this: Europe is strong in science and technology, but weak in connecting innovation and commerce.”

Renée Mauborgne in: Stuart Crainer, " W. Chan Kim and Renée Mauborgne: The Thought Leader Interview http://www.strategy-business.com/article/11695?gko=d33f3," strategy+business, January 12, 2002. First Quarter 2002. Issue 26 (originally published by Booz & Company)

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