“How we apples swim!”

“A wise man once remarked that we can count how many seeds are in the apple, but not how many apples are in the seed.”

“I'm right there, swimming the river of hardships but I know how to swim…”

“It’s a depressing habit you have of loving to sneeze and of eating apples as if they were juicier for you and being the first one to exclaim how good the movie is. You depress people. We like apples too.”

“He tried to drown his troubles but they knew how to swim.”

“If you have an apple and I have an apple and we exchange these apples then you and I will still each have one apple. But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas.”

“If you don't want to sink, you better figure out how to swim”

“Swimming upon water teaches men how birds do upon the air.”

“Think about it. Turning pages. How ridiculous that is. It's just unbelievably dumb. … [Apple's] building peripherals for iTunes … We can't turn these kids into couch potatoes.”

“Do you want to understand how to swim, or do you want to jump in and start swimming? Only people who are afraid of the water want to understand it. Other people jump in and get wet.”