“We believe that, in order to understand contemporary economic decision making, we need to supplement the study of market factors with an examination of the internal operation of the firm – to study the effects of organizational structure and conventional practice on the developments of goals, the formation of expectations, and the execution of choices.”

—  Richard Cyert

Source: A behavioral theory of the firm, 1959, p. 1

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Richard Cyert7
American economist 1921–1998

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