“Organization always hinges on the creation of shared meanings and shared understandings, because there have to be common reference points if people are to shape an align their activities in an organized way.”

—  Gareth Morgan , book Images of Organization

Source: Images of Organization (1986), p. 11; as cited in: Malcolm Warner, Morgen Witzel (2004) Managing in virtual organizations. p. 24

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Gareth Morgan 24
Organizational theorist 1943

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