“[It was Andrew's intention to supply a] conceptual framework for thinking about the problems that confront the general manager, breaking his problems down into more manageable units, and proposing a sequence in which they might be reasonably ranked and considered.”

Source: Quote, The Concept of Strategy, 1971, p. 2

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Kenneth R. Andrews12

Business scholar 1916–2005

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“[It was Andrew's intention to supply a] conceptual framework for thinking about the problems that confront the general manager, breaking his problems down into more manageable units, and proposing a sequence in which they might be reasonably ranked and considered.”

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Kenneth R. Andrews12

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