“In a society of employees dominated by the marketing mentality, it is inevitable that a personality market should arise. For in the great shift from manual skills to the art of 'handling', selling and servicing people, personal or even intimate traits of employees are drawn into the sphere of exchange and become commodities in the labor market.”

—  C. Wright Mills, book White Collar: The American Middle Classes

White Collar: The American Middle Classes (1951)

Adopted from Wikiquote. Last update June 3, 2021. History

Help us to complete the source, original and additional information

Do you have more details about the quote "In a society of employees dominated by the marketing mentality, it is inevitable that a personality market should arise…" by C. Wright Mills?
C. Wright Mills photo
C. Wright Mills55
American sociologist 1916–1962

Related quotes

“Plainly, the most powerful exception to the notion of a voluntary excahnge in a market economy is the labor market. The existence of a market for labor is one of the distinguishing features of a market economy: workers compete to sell their labor at the most favorable price—meaning, in practice, the highest possible wage. At the same time, however, it is clear that the market for labor is qualitatively different from the market for goods, because workers need to sell their labor to survive.”

Mimi Abramovitz (1941) non-fiction writer

Joel Blau and Mimi Abramovitz, The Dynamics of Social Welfare Policy (Oxford University Press: 2010) p. 68

Theodor W. Adorno photo

“To be sure, exchange-value exerts its power in a special way in the realm of cultural goods. For in the world of commodities this realm appears to be exempted from the power of exchange, to be in an immediate relationship with the goods, and it is this appearance in turn which alone gives cultural goods their exchange-value. But they nevertheless simultaneously fall completely into the world of commodities, are produced for the market, and are aimed at the market.”

Theodor W. Adorno (1903–1969) German sociologist, philosopher and musicologist known for his critical theory of society

Source: On the Fetish Character in Music and the Regression of Listening (1938), p. 279

“Norms guide market-oriented behaviors within organizations. More specifically, we focus on market orientation as the concrete object of these norms. If, for example, the members of an organization share the value of openness of internal communication, a specific norm related to that value is the openness of market-related internal communication. As another example, the norm of market-related responsibility of employees is a specification of the more general shared value of responsibility of the employees… The difference between values and norms is that norms guide behaviors in a specific context, whereas values represent general guidelines.”

Christian Homburg (1962) German academic

Source: "A multiple-layer model of market-oriented organizational culture", 2000, p. 451

Philip Kotler photo

“The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity.”

Philip Kotler (1931) American marketing author, consultant and professor

Philip Kotler (1999), as cited in: Dennis Adcock, ‎Al Halborg, ‎Caroline Ross (2001), Marketing: Principles and Practice. p. 208

Karl Polanyi photo

“Socialism is, essentially, the tendency inherent in an industrial civilization to transcend the self-regulating market by consciously subordinating it to a democratic society. It is the solution natural to the industrial workers who see no reason why production should not be regulated directly and why markets should be more than a useful but subordinate trait in a free society. From the point of view of the community as a whole, socialism is merely the continuation of that endeavor to make society a distinctively human relationship of persons which in Western Europe was always associated with Christian traditions.”

Karl Polanyi book The Great Transformation

The Great Transformation (1944), Ch. 19 : Popular Government and Market Economy

N. Gregory Mankiw photo

“A market is a group of buyers and sellers of a particular good or service. The buyers as a group determine the demand for the product, and the sellers as a group determine the supply of the product. Markets take many forms. Some markets are highly organized, such as the markets for many agricultural commodities. In these markets, buyers and sellers meet at a specific time and place, where an auctioneer helps set prices and arrange sales. More often, markets are less organized.”

N. Gregory Mankiw (1958) American economist

Source: Principles of Economics (1998-), Ch. 4. The Market Forces of Supply and Demand; p. 66

Marvin Bower photo

“People should be judged on the basis of their performance, not nationality, personality, education, or personal traits and skills.”

Marvin Bower (1903–2003) American business theorist

Source: The Will to Manage (1966), p. 24 cited in: Rodney B. Plimpton (1976) Top management leadership and organizational performance. p. 52

Max Horkheimer photo

“The blessing that the market does not ask about birth is paid for in the exchange society by the fact that the possibilities conferred by birth are molded to fit the production of goods that can be bought on the market.”

Max Horkheimer (1895–1973) German philosopher and sociologist

E. Jephcott, trans., p. 9.
Dialektik der Aufklärung [Dialectic of Enlightenment] (1944)

Theodor W. Adorno photo

“The blessing that the market does not ask about birth is paid for in the exchange society by the fact that the possibilities conferred by birth are molded to fit the production of goods that can be bought on the market.”

Theodor W. Adorno (1903–1969) German sociologist, philosopher and musicologist known for his critical theory of society

E. Jephcott, trans., p. 9
Dialektik der Aufklärung [Dialectic of Enlightenment] (1944)

“Gradually but steadily, great segments of economic activity have been shifted from the market place to administration.”

Gardiner C. Means (1896–1988) American economist

Source: "The Distribution of Control and Responsibility in a Modern Economy", 1935, p. 67; as cited in: Dimock (1937; 29)

Related topics