“General Systems Theory, as originally intended by Von Bertalanffy, is an ideal framework for the modeling of a business enterprise. Work, in its most civilized form should enrich, empower and emancipate. Thus we must continue to find ways to support work as a humanistic, not mechanistic endeavor. We must continue to seek out new models of business that support and enhance the individual as well as the collective whole. Given all this new technology, we need new institutions for handling it.”

— Anthony Stafford Beer

Beer (1974) Designing Freedom. House Of Anansi Press, Toronto cited in: B. Dawson (2007) "Bertalanffy Revisited: Operationalizing A General Systems Theory Based Business Model Through General Systems Thinking, Modeling, And Practice", In: Proceedings of the 51st Annual Meeting of the ISSS, 2007.

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Anthony Stafford Beer23

British theorist, consultant, and professor 1926–2002

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Anthony Stafford Beer23

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