“When organizations are unable to make new strategies — when people evade the work of choosing among different paths in the future — then you get vague mom-and-apple-pie goals everyone can agree on. Such goals are direct evidence of leadership’s insufficient will or political power to make or enforce hard choices.”

— Richard Rumelt

Source: Good Strategy Bad Strategy, 2011, p. 64

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Richard Rumelt 25

American economist 1942

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