“Sensemaking is about the enlargement of small cues. It is a search for contexts within which small details fit together and make sense. It is people interacting to flesh out hunches. It is a continuous alternation between particulars and explanations with each cycle giving added form and substance to the other.”

Source: 1980s-1990s, Sensemaking in Organizations, 1995, p. 133

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Karl E. Weick 30
Organisational psychologist 1936

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