“The audience's preferences for films are in black and white. They either like a film or they don't.”

— Shahrukh Khan

Source: From interview with Subhash K. Jha

Adopted from Wikiquote. Last update June 13, 2022. History

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Shahrukh Khan 75

Indian actor, producer and television personality 1965

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“There was such a dearth of films like that…And the high-school teen movie is a genre that I love. Everything at that age is so heightened and dramatic, and high-school movies capture that so perfectly. But those films are all white, too; there’s no black teen movie genre that exists in the same way.”

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“The angel said, "I like black-and-white films more than color because they're more artificial. You have to work harder to overcome your disbelief. It's sort of like prayer.”

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“Many moviegoers and video viewers say they do not "like" black and white films. In my opinion, they are cutting themselves off from much of the mystery and beauty of the movies.
Black and white is an artistic choice, a medium that has strengths and traditions, especially in its use of light and shadow.”

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Context: Many moviegoers and video viewers say they do not "like" black and white films. In my opinion, they are cutting themselves off from much of the mystery and beauty of the movies.
Black and white is an artistic choice, a medium that has strengths and traditions, especially in its use of light and shadow. Moviegoers of course have the right to dislike b&w, but it is not something they should be proud of. It reveals them, frankly, as cinematically illiterate.
I have been described as a snob on this issue. But snobs exclude; they do not include. To exclude b&w from your choices is an admission that you have a closed mind, a limited imagination, or are lacking in taste.

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“The audience's preferences for films are in black and white. They either like a film or they don't.”

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Shahrukh Khan 75

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