“Over the years, many companies have contributed to free software development. Some of these companies primarily developed non-free software, but the two activities were separate; thus, we could ignore their non-free products, and work with them on free software projects. Then we could honestly thank them afterward for their free software contributions, without talking about the rest of what they did.
We cannot do the same with these new companies, because they won't let us. These companies actively invite the public to lump all their activities together; they want us to regard their non-free software as favorably as we would regard a real contribution, although it is not one. They present themselves as "open source companies," hoping that we will get a warm fuzzy feeling about them, and that we will be fuzzy-minded in applying it.
This manipulative practice would be no less harmful if it were done using the term "free software."”

But companies do not seem to use the term "free software" that way; perhaps its association with idealism makes it seem unsuitable. The term "open source" opened the door for this.
1990s, Why "Free Software" is better than "Open Source" (1998)

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American software freedom activist, short story writer and … 1953

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“Writing non-free software is not an ethically legitimate activity, so if people who do this run into trouble, that's good! All businesses based on non-free software ought to fail, and the sooner the better.”

Richard Stallman (1953) American software freedom activist, short story writer and computer programmer, founder of the GNU project

On the kde-licensing mailing list, (13 April 1998) https://marc.info/?l=kde-licensing&m=89249041326259&w=2
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“Free software permits students to learn how software works.”

Richard Stallman (1953) American software freedom activist, short story writer and computer programmer, founder of the GNU project

Why Schools Should Exclusively Use Free Software (2003) http://www.gnu.org/education/edu-schools.html
2000s
Context: Free software permits students to learn how software works. Some students, on reaching their teens, want to learn everything there is to know about their computer and its software. They are intensely curious to read the source code of the programs that they use every day. To learn to write good code, students need to read lots of code and write lots of code. They need to read and understand real programs that people really use. Only free software permits this.
Proprietary software rejects their thirst for knowledge: it says, “The knowledge you want is a secret — learning is forbidden!” Free software encourages everyone to learn. The free software community rejects the “priesthood of technology”, which keeps the general public in ignorance of how technology works; we encourage students of any age and situation to read the source code and learn as much as they want to know. Schools that use free software will enable gifted programming students to advance.

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“Isn't it ironic that the proprietary software developers call us communists? We are the ones who have provided for a free market, where they allow only monopoly.”

Richard Stallman (1953) American software freedom activist, short story writer and computer programmer, founder of the GNU project

“Free Software in Ethics and Practice” talk at CMC MSU, Moscow, Russia, (3 March 2008) Text http://phobos.cs.msu.su/FTP/Stallman/rms-cmc.txt · ogg file http://sbos.in/RMS_Lection.ogg · YouTube http://youtube.com/watch?v=GrJpXJY4Oow
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Context: Isn't it ironic that the proprietary software developers call us communists? We are the ones who have provided for a free market, where they allow only monopoly. … if the users chooses this proprietary software package, he then falls into this monopoly for support … the only way to escape from monopoly is to escape from proprietary software, and that is what the free software movement is all about. We want you to escape and our work is to help you escape. We hope you will escape to the free world. The free world is the new continent in cyberspace that we have built so we can live here in freedom. It's impossible to live in freedom in the old world of cyberspace, where every program has its feudal lord that bullies and mistreats the users. So, to live in freedom we have to build a new continent. Because this is a virtual continent, it has room for everyone, and there are no immigration restrictions. And because there were never indigenous peoples in cyberspace, there is also no issue of taking away their land. So everyone is welcome in the free world, come to the free world, live with us in freedom. The free software movement aims for the liberation of cyberspace and everyone in it.

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