“What if we promoted, like, Adidas shoes?” Percy wondered. “Would that make Nike mad enough to show up?”

— Rick Riordan , book The Blood of Olympus

Source: The Blood of Olympus

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Rick Riordan 1402

American writer 1964

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“As for Percy, he held his magic ballpoint pen like he was trying to decide whether to bust out some sword moves or autograph Nike’s chariot.”

Rick Riordan book The Blood of Olympus

Source: The Blood of Olympus

“We had to be able to make a decision like that, without reprocessing all of our learning. So we take a small slice of information and a profile of the customer, set up a promotion, prime up the customer's history, and wait for the events. It primes up just the right amount of information in real time… [A system like that, ] might not be as precise, but it would be statistically good enough. Maybe it would be wrong five percent of the time, but that's okay. It would be more like making judgment calls.”

Sumit Chowdhury (1969) Indian writer and businessman

Source: Vivek Ranadive, ‎Kevin Maney (2011) The Two-Second Advantage: How We Succeed by Anticipating the Future--Just Enough. p. 109-10

“Nike could start you two fighting easily.” Percy gave her a sideways smile. “Yeah, we can’t have another incident like in Kansas. I might kill my bro Jason.” “Or I might kill my bro Percy,” Jason said amiably. “Which proves my point,” Annabeth said.”

Rick Riordan book The Blood of Olympus

Source: The Blood of Olympus

“You Americans bring your accountants and lawyers. We are like Nike -- we just do it.”

Sukanto Tanoto (1949) Indonesian businessman

On overseas Chinese doing business in China, versus Americans. Interview, Enter the Dragon: Building the Chinese Powerhouse, Jun 26, 1994. http://acc6.its.brooklyn.cuny.edu/~phalsall/texts/chinprss.html
1994