Saul Bass citations

“Design is thinking made visible.”

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Saul Bass

Kirkham, Pat & Jennifer Bass (2011) Saul Bass: A Life in Film & Design. London: Laurence King

“There is nothing glamorous in what I do. I'm a working man. Perhaps I'm luckier than most in that I receive considerable satisfaction from doing useful work which I, and sometimes others, think is good.”

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Saul Bass

"Art Directors Club biography & images of work" http://www.adcglobal.org/archive/hof/1977/?id=275. adcglobal.org. Retrieved 2011-04-02.

“My initial thoughts about what a title can do was to set mood and the prime underlying core of the film's story, to express the story in some metaphorical way. I saw the title as a way of conditioning the audience, so that when the film actually began, viewers would already have an emotional resonance with it.”

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Saul Bass

Haskins, Pamela (Autumn 1996). "Saul, Can You Make Me a Title? Interview with Saul Bass". Film Quarterly. pp. 12–13.

“Logos are the graphic extension of the internal realities of a company.”

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Saul Bass