Edward Bernays citations

Edward Louis Bernays, né à Vienne en Autriche le 22 novembre 1891 et mort à Cambridge le 9 mars 1995, est un publicitaire américain considéré comme le père de la propagande politique institutionnelle et de l'industrie des relations publiques.

✵ 22. novembre 1891 – 9. mars 1995
Edward Bernays photo

Œuvres

Propagande
Edward Bernays
Edward Bernays: 31   citations 0   J'aime

Edward Bernays citations célèbres

Edward Bernays: Citations en anglais

“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”

Edward Bernays livre Propagande

Source: Propaganda (1928), p. 37 <!-- the first two sentences are very widely cited -->
Contexte: The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society.

“For the same reason I read the National Geographic, I like to see places I will never visit.”

Quoted in L. Tye The Father of Spin (1998) p. 102
On why he read Playboy

“The engineering of consent is the very essence of the democratic process, the freedom to persuade and suggest.”

"The Engineering of Consent", Annals of the American Academy of Political and Social Science No. 250 (March 1947), p. 113; Reprinted in Edward L. Bernays, Howard Walden Cutler, The Engineering of Consent, University of Oklahoma Press, 1955

“Propaganda is the executive arm of the invisible government.”

Edward Bernays livre Propagande

Source: Propaganda (1928), p. 48

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