“The most basic way to get someone's attention is this: Break a pattern.”
Source: Made to Stick: Why Some Ideas Survive and Others Die
Chip Heath est écrivain américain.
“The most basic way to get someone's attention is this: Break a pattern.”
Source: Made to Stick: Why Some Ideas Survive and Others Die
“Anger prepares us to fight and fear prepares us to flee.”
Source: Made to Stick: Why Some Ideas Survive and Others Die