Akio Morita citations (47 citations)

“I believe people work for satisfaction.”

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Akio Morita

Source: Made in Japan (1986), p. 186.

“The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.”

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Akio Morita

Source: Made in Japan (1986), p. 149.

“My solution to the problem of unleashing creativity is always to set up a target. The best example of this was the Apollo project in the United States.”

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Akio Morita

Source: Made in Japan (1986), p. 164.

“…the key factor in industry is creativity. I said there are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.”

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Akio Morita

Source: Made in Japan (1986), p. 163.

“We made a completely new kind of transistor (the NPN BJT, and in our development work, our researcher, Leo Esaki, demonstrated the electron tunneling effect, which led to the development of the tunnel diode for which he was awarded a Nobel Prize seventeen years later, after he had joined IBM.”

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Akio Morita

Source: Made in Japan (1986), p. 162.

“Only with these three kinds of creativity - technology, product planning, and marketing - can the public receive the benefit of a new technology.”

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Akio Morita

Made in Japan (1986)

“A company will get nowhere if all of the thinking is left to management.”

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Akio Morita

Akio Morita, cited in: John Raymond Phillips (1994) The future of labor-management cooperative programs. p. 6.
Made in Japan (1986)

“(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn't work that way.”

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Akio Morita

Source: Made in Japan (1986), p. 166.

“Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development - it has run consistently about 6 percent of sales at Sony - and in service.”

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Akio Morita

Source: Made in Japan (1986), p. 156.

“The American system of management, in my opinion, also relies too much on outsiders to help make business decisions., and this is because of the insecurity that American decision makers feel in their jobs, as compared with most top Japanese corporate executives.”

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Akio Morita

Source: Made in Japan (1986), p. 178.

“The investor and the employee are in the same position, but sometimes the employee is more important, because he will be there a long time whereas an investor will often get in and out on a whim in order to make a profit.”

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Akio Morita

Source: Made in Japan (1986), p. 143.

“…the differences between U. S. and Japanese companies go beyond the cultural.”

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Akio Morita

Source: Made in Japan (1986), p. 179.

“.. I believe it is a big mistake to think that money is the only way to compensate a person for his work. People need money, but they also want to be happy in their work and proud of it.”

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Akio Morita

Source: Made in Japan (1986), p. 186.

“I have had my difficulties with the American legal system, and so I feel qualified to talk about it.”

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Akio Morita

Source: Made in Japan (1986), p. 175.

“You can be totally rational with a machine. But if you work with people, sometimes logic often has to take a backseat to understanding.”

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Akio Morita

Source: Made in Japan (1986), p. 202.

“…the remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.”

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Akio Morita

Source: Made in Japan (1986), p. 154.

“Amenities are not of great concern to management in Japan.”

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Akio Morita

Source: Made in Japan (1986), p. 181.

“We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.”

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Akio Morita

Source: Made in Japan (1986), p. 144.

“In the United States businessmen often do not trust their colleagues. If you trust your colleague today, he may be your competitor tomorrow, because people frequently move from one company to another.”

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Akio Morita

Source: Made in Japan (1986), p. 175.

“We tell our young managers: 'Don't be afraid to make a mistake. But make sure you don't make the same mistake twice.”

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Akio Morita

Akio Morita, cited in: Nick Lyons (1976) The Sony vision. p. 101.

“…the company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.”

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Akio Morita

Source: Made in Japan (1986), p. 187.

“We all learn by imitating, as children, as students, as novices in the world of business. And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.”

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Akio Morita

Source: Made in Japan (1986), p. 161.

“The "patron saint" of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.”

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Akio Morita

Source: Made in Japan (1986), p. 165.

“Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing with its engineers.”

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Akio Morita

Source: Made in Japan (1986), p. 168.

“…I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.”

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Akio Morita

Source: Made in Japan (1986), p. 145.

“There is a major difference between you and me,' I told him. 'Yes, I am rich. But you are wealthy. And that is why you can buy such (expensive jewelry (for your wife and why I cannot.”

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Akio Morita

Source: Made in Japan (1986), p. 136.

“I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.”

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Akio Morita

Source: Made in Japan (1986), p. 146.

“There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.”

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Akio Morita

Source: Made in Japan (1986), p. 130.

“More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.”

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Akio Morita

Akio Morita (1989) in: Peter Krass ed. (2000) The Book of Management Wisdom: Classic Writings by Legendary Managers. p. 235.

“…if you are nothing but profit-conscious, you cannot see the opportunities ahead.”

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Akio Morita

Made in Japan (1986)

Akio Morita citations

Akio Morita: Citations en anglais