William Edward Rootes, 1st Baron Rootes GBE was a British motor manufacturer. He opened his first car sales agency in 1913, leading to the global Rootes Group. During the Second World War he supervised the volume manufacture of aircraft and engines, as well as the supply of military motor vehicles and armoured fighting vehicles. He was knighted in 1942 for these services and for organising the reconstruction of bomb-damaged Coventry after its saturation bombing by the Luftwaffe on 14–15 November 1940. In the 1950s, he became a leader of Britain's export drive, and chaired a committee to found the University of Warwick with a vision of academic links with industry. Wikipedia
Quoted on the BBC-TV show "Who Said That?," http://genome.ch.bbc.co.uk/9e47e00dd95247bf85472a4801cad3af January 14, 1958 http://books.google.com/books?id=4cl5c4T9LWkC&q=%22No+other+man-made+device+since+the+shields+and+lances+of+the+ancient+knights+fulfills+a+man's+ego+like+an+automobile%22&pg=PA122#v=onepage
