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“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.”

Warren Buffett

As quoted in Corporate Survival: The Critical Importance of Sustainability Risk Management (2005) by Dan Robert Anderson, p. 138

“You're dealing with a lot of silly people in the marketplace; it's like a great big casino and everyone else is boozing. If you can stick with Pepsi, you should be O.K.”

Warren Buffett

On being dispassionate and patient in investments, in an interview in Forbes magazine (1 November 1974); he is contrasting soft-drinks to intoxicating beverages in this example; Buffett eventually became a major investor in Coca-Cola.

“The greater the potential for reward in the value portfolio, the less risk there is.”

Warren Buffett book The Superinvestors of Graham-and-Doddsville

The Superinvestors of Graham-and-Doddsville (Fall, 1984)

“I'm convinced that there is much inefficiency in the market.”

Warren Buffett book The Superinvestors of Graham-and-Doddsville

The Superinvestors of Graham-and-Doddsville (Fall, 1984)