Tim Cook: Quotes about people

“I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others, … So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.”

Tim Cook

WSJ.com http://blogs.wsj.com/digits/2014/10/30/apples-tim-cook-im-proud-to-be-gay/?mod=e2fb&mg=blogs-wsj&url=http%253A%252F%252Fblogs.wsj.com%252Fdigits%252F2014%252F10%252F30%252Fapples-tim-cook-im-proud-to-be-gay%253Fmod%253De2fb

People , Feeling , Help

“Don’t just accept the world you inherit today. Don’t just accept the status quo. No big challenge has ever been solved, and no lasting improvement has ever been achieved, unless people dare to try something different. Dare to think different.”

Tim Cook

Entrepreneur: "From Oprah Winfrey to Tim Cook, Leaders Offer Gems of Wisdom to the Class of 2018" https://www.entrepreneur.com/slideshow/313917 (24 May 2018)

People , World , Thinking

“If there was a lot of emotion in my voice today, it's because we've all been waiting for this day for a long time. It felt so great, … the people at this company are doing the best work of their lives, the best work that Apple has ever done.”

Tim Cook

usatoday.com http://www.usatoday.com/story/tech/2014/09/09/tim-cook-interview-usa-today/15312749/

People , Time , Waiting

“I don't think that you're born with gut [instinct], a gut matures and gets better and better over time, the struggle that most people have is learning to listen to it. Figuring out how to access it in some way. What I found is that even thought I'm an engineer and an analytical person at heart the most important decisions I've made had nothing to do with any of that. They were always based on intuition. The Apple one [choosing to leave Compaq to take the job at Apple in 1998] is a prime example of that. I remember forming my list of pluses and minuses and I could not get the chart to work out the way I wanted it to. Because I wanted something to say this says I should go to Apple. But it would not. Nothing financially would do that, I talked to people I trusted, that knew me, and they said: 'This is not what you should do'. It wasn't so easy. People said, you're just crazy, you're working for the top PC company in the world, how could you even think of doing it, you've lost your mind. And yet that voice said, 'Go West young man, Go West.”

Tim Cook

And some times you just have to go for it.
macworld.co.uk http://www.macworld.co.uk/news/apple/apples-tim-cook-following-instinct-finding-best-people-treating-people-fairly-3451130/

People , World , Way , Thinking

“I don’t think business should only deal in commercial things. Business, to me, is nothing more than a collection of people. If people have values, then companies should.”

Tim Cook

CNBC: "Apple's Tim Cook shares a rule that leaders should live by" https://www.cnbc.com/2018/06/26/apple-ceo-tim-cook-advice-for-leaders-on-speaking-out.html (26 June 2018)

People , Business , Thinking

“The privacy thing has gotten totally out of control. I think most people are not aware of who is tracking them, how much they're being tracked and sort of the large amounts of detailed data that are out there about them.”

Tim Cook

CNN Tech: "Tim Cook reveals his tech habits: I use my phone too much" http://money.cnn.com/2018/06/04/technology/apple-tim-cook-screen-time/index.html (4 June 2018)

People , Thinking