Tim Cook: Doing

“The things we should be doing at Apple are things that others can’t.”

Tim Cook

bloomberg.com http://www.bloomberg.com/news/features/2014-09-17/tim-cook-interview-the-iphone-6-the-apple-watch-and-remaking-a-companys-culture-i077npsy

“The countries that embrace openness do exceptional and the countries that don’t, don’t. It’s not a matter of carving things up between sides. I’m going to encourage that calm heads prevail.”

Tim Cook

Bloomberg: Apple's Cook to Meet With Trump Amid China Trade Tensions https://www.bloomberg.com/news/articles/2018-04-25/apple-s-cook-to-meet-with-trump-amid-u-s-china-trade-tensions (25 April 2018)

Country

“If there was a lot of emotion in my voice today, it's because we've all been waiting for this day for a long time. It felt so great, … the people at this company are doing the best work of their lives, the best work that Apple has ever done.”

Tim Cook

usatoday.com http://www.usatoday.com/story/tech/2014/09/09/tim-cook-interview-usa-today/15312749/

People , Time , Waiting

“I don't think that you're born with gut [instinct], a gut matures and gets better and better over time, the struggle that most people have is learning to listen to it. Figuring out how to access it in some way. What I found is that even thought I'm an engineer and an analytical person at heart the most important decisions I've made had nothing to do with any of that. They were always based on intuition. The Apple one [choosing to leave Compaq to take the job at Apple in 1998] is a prime example of that. I remember forming my list of pluses and minuses and I could not get the chart to work out the way I wanted it to. Because I wanted something to say this says I should go to Apple. But it would not. Nothing financially would do that, I talked to people I trusted, that knew me, and they said: 'This is not what you should do'. It wasn't so easy. People said, you're just crazy, you're working for the top PC company in the world, how could you even think of doing it, you've lost your mind. And yet that voice said, 'Go West young man, Go West.”

Tim Cook

And some times you just have to go for it.
macworld.co.uk http://www.macworld.co.uk/news/apple/apples-tim-cook-following-instinct-finding-best-people-treating-people-fairly-3451130/

People , World , Way , Thinking

“If you want me to only do things for ROI reasons then you should get out of this stock.”

Tim Cook

thestreet.com http://www.forbes.com/sites/siimonreynolds/2015/03/25/lessons-you-can-learn-from-apples-ceo/

“Our base philosophy is to never fear cannibalization. If we do, somebody else will just cannibalize it. We never fear it.”

Tim Cook

At Apple's 2013 Q1 earnings call http://arstechnica.com/apple/2013/01/tim-cook-on-the-imac-cannibalization-is-a-huge-opportunity-for-us/ (2013-01-23)
iPad sales had been increasing at the expense of Mac sales.

Fear