Tim Cook: Apple

“The things we should be doing at Apple are things that others can’t.”

Tim Cook

bloomberg.com http://www.bloomberg.com/news/features/2014-09-17/tim-cook-interview-the-iphone-6-the-apple-watch-and-remaking-a-companys-culture-i077npsy

“I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others, … So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.”

Tim Cook

WSJ.com http://blogs.wsj.com/digits/2014/10/30/apples-tim-cook-im-proud-to-be-gay/?mod=e2fb&mg=blogs-wsj&url=http%253A%252F%252Fblogs.wsj.com%252Fdigits%252F2014%252F10%252F30%252Fapples-tim-cook-im-proud-to-be-gay%253Fmod%253De2fb

People , Feeling , Help

“If there was a lot of emotion in my voice today, it's because we've all been waiting for this day for a long time. It felt so great, … the people at this company are doing the best work of their lives, the best work that Apple has ever done.”

Tim Cook

usatoday.com http://www.usatoday.com/story/tech/2014/09/09/tim-cook-interview-usa-today/15312749/

People , Time , Waiting

“Steve was a genius and a visionary, and I've never viewed that my role was to replace him," said Cook. "Steve was an original. I've never really felt the weight of trying to be Steve. It's not my goal in life. I am who I am. I am focused on that. On being a great CEO of Apple.”

Tim Cook

cnet.com http://www.cnet.com/news/tim-cook-ive-never-really-felt-the-weight-of-trying-to-be-steve/

Life , Cooking

“I don't think that you're born with gut [instinct], a gut matures and gets better and better over time, the struggle that most people have is learning to listen to it. Figuring out how to access it in some way. What I found is that even thought I'm an engineer and an analytical person at heart the most important decisions I've made had nothing to do with any of that. They were always based on intuition. The Apple one [choosing to leave Compaq to take the job at Apple in 1998] is a prime example of that. I remember forming my list of pluses and minuses and I could not get the chart to work out the way I wanted it to. Because I wanted something to say this says I should go to Apple. But it would not. Nothing financially would do that, I talked to people I trusted, that knew me, and they said: 'This is not what you should do'. It wasn't so easy. People said, you're just crazy, you're working for the top PC company in the world, how could you even think of doing it, you've lost your mind. And yet that voice said, 'Go West young man, Go West.”

Tim Cook

And some times you just have to go for it.
macworld.co.uk http://www.macworld.co.uk/news/apple/apples-tim-cook-following-instinct-finding-best-people-treating-people-fairly-3451130/

People , World , Way , Thinking

“It was like a total revelation for me that a company could run like this, because I was used to these layers and bureaucracies and studies—the sort of paralysis that companies could get into—and Apple was totally different.”

Tim Cook

Fortune: "Apple CEO Tim Cook Says Working for Steve Jobs Was 'Liberating'" http://fortune.com/2018/08/23/apple-ceo-tim-cook-steve-jobs-2/ (23 August 2018)

Study

“We [at Apple] worry about the humanity being drained out of music, about it becoming a bits-and-bytes kind of world instead of the art and craft.”

Tim Cook

TechSpot: "Tim Cook thinks Spotify is 'draining the humanity out of music'" https://www.techspot.com/news/75875-tim-cook-thinks-spotify-draining-humanity-out-music.html (8 August 2018)

World , Art , Music