Ron Kaufman: Custom

“When a customer asks what no one else has ever asked, pay close attention.”

“Delighted customers are the only advertisement everyone believes.”

“If you want to stay in business, satisfy customers. If you want to excel in business, delight customers.”

“The right measure is not how many customers you've got, but how closely you hold them.”

“If customers leave without a purchase, you have not failed. But if customers leave without a smile, you have.”

“When customers' expectations change faster than your willingness or ability to serve them, you can be sure they'll be someone else's customers soon.”